Swimwear That’s
Made For Memories

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Project Overview

Manava Swim approached reBrand Agency to create a new cohesive brand identity that reflected the deeper meaning behind their swimwear—confidence, presence, and meaningful moments by the water. The goal was to develop a visual system and brand guide that could clearly communicate the brand’s philosophy while creating consistency across their website, digital platforms, and future marketing materials.

Through a strategic brand discovery Q&A session with their team, we translated Manava Swim’s emotional brand story into a clear identity system designed to support growth while maintaining the calm, timeless nature of the brand.

The Challenge

Manava Swim had a strong philosophy behind the brand but lacked a clear visual identity and a documented brand system to support it.

The challenge was to create an identity that felt timeless, calm, and emotionally grounded—while still feeling modern and distinctive within the swimwear market.

We focused on:

  • Articulating their brand story

  • Defining their target persona

  • Crafting a cohesive visual identity

  • A practical brand guide for internal teams and contractors

  • A foundation that would support their upcoming website redesign

Brand Strategy

The brand foundation began with defining the emotional core of Manava Swim.

At its heart, Manava Swim is about living fully in the moment—not performing for it.

The brand speaks to women who want to feel confident, comfortable, and present during meaningful moments with family and friends. Rather than chasing trends or idealized imagery, Manava Swim celebrates authenticity, softness, and quiet confidence.

From this strategy, we developed their brand positioning centered around:

  • Presence over perfection

  • Confidence through comfort

  • Timelessness over trends

  • Connection and memory-making

This philosophy informed every design decision throughout the identity process.

Visual Identity

The visual identity was designed to feel calm, feminine, and quietly confident.

The logo system incorporates a sand dollar symbol, representing the ocean, connection to nature, and the idea of grounding oneself in meaningful moments. The symbol acts as a recognizable brand mark that can be used independently or paired with the Manava Swim wordmark.

Key visual elements include:

  • A soft coastal color palette inspired by ocean tones

  • Clean, timeless typography

  • A versatile logo system

  • A refined icon that can be used across digital and product applications

Every design choice was made to support the emotional tone of the brand—beautiful without trying too hard.

Logo & Typography

The logo system incorporates a sand dollar symbol, representing the ocean, connection to nature, and the idea of grounding oneself in meaningful moments. The symbol acts as a recognizable brand mark that can be used independently or paired with the Manava Swim wordmark.

We specifically used a web-ready font for readability and elegance. This typography helps reinforce the simplicity of a good style and avoid being fussy. The A in particular was chosen for the point, while the kerning is specific to showcase the balance between each letter.

Wordmark

Alternative Logos (Pricetags)

Colors

Fog
HEX #c5cfd1

Sea Foam
Hex #e3e7e1

Sand Dollar
Hex #eae3db

Shore
Hex #c5bbad

Shell
Hex #889293

Sea Kelp
Hex #526766

The new brand identity was implemented across Manava Swim’s digital presence, including their newly branded e-commerce website.

The cohesive visual system now ensures that every touchpoint—from web design to marketing materials—reflects the same calm, confident brand voice.

The Manava Swim rebrand created a clear and emotionally resonant brand identity that aligns with the company’s philosophy and product experience.

The result is a brand that feels authentic, timeless, and deeply connected to the moments it was designed to support.

“A big thanks to Kevin and his team for helping us through this transition. They helped us take what seemed to be an impossible task of rebranding to a smooth transition. All of the visuals with the new brand turned out better than we could have even imagined and credit goes to Kevin and his team. You guys do great work! Thank you!!”

Steven Price

CEO, Manava Swim

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