Your Outdoor Dream Space Starts with Dan Skelton Designs
Our Goal
Dan Skelton Designs, a premier luxury pool and landscape design company, approached Rebrand Agency with a clear vision: [re]fresh the brand’s online presence to reflect the same elegance, precision, and artistry they bring to every outdoor space. They needed a website that not only showcased their stunning portfolio but also attracted more qualified leads through improved organic SEO rankings.
We started with a list of words that describe the brand and developed a website moodboard, utilizing the client’s existing logo and several images to create the foundation of the brand’s online presence. We designed a set of hand-drawn, crafted service icons to match their elevated designs.
Brand Identity
The client wanted to utilize their existing logo, which encompasses the two elements of luxury pool designs.
Alternative Logos
Clients Existing Logo
Alternative Logos
Fonts
We selected typogtaphy for the website needed to have parity with the client’s existing logo, which uses a sans-serif font. Incorporating a clean, modern sans-serif font with a serif font for the body copy reflects the brand’s blend of quality and attention to detail in their elevated landscape designs.
Calm
Hex #bde8f1
Growth
Hex #829d34
Stone
Hex #4b8591
Structural
Hex #00000
Results
We created an elevated website to reflect Dan Skelton Designs’ tremendous craftsmanship and luxury outdoor experience.
The new website also includes specific SEO details to ensure that customers can find Dan Skelton Designs when searching for custom pools in Milton and the surrounding areas.
Following the launch, Dan Skelton Designs saw immediate improvements:
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Enhanced Brand Perception: The new site now mirrors the luxury, detail, and artistry of their physical projects.
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Increased Organic Visibility: Early analytics show improved rankings for target keywords and a steady rise in organic traffic.
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Higher Engagement & Inquiries: Visitors are spending more time exploring the portfolio and submitting consultation requests.
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Experience a new level of landscape architecture and design!
Does your brand need clarity?
Not sure if your company needs a [re]fresh or a full [re]brand? You’re not alone. Many businesses feel stuck, unsure where to start.
We created a FREE Brand Audit Checklist to help provide clarity.